Good Wednesday! Your Daily PR Brief is here - November 26, 2025
What K-Pop Demon Hunters teach us about DEI in comms; How PR leaders can harness AI with integrity; The growing importance of a Reddit strategy; more!
NOTE: The Daily PR Brief will pause for Thanksgiving and return on Monday, 12/1! Have a great holiday break!
Read some of today's best PR and Comms industry news clips:
What K-pop Demon Hunters Teach Us About DEI in Communication (Institute for Public Relations - November 11, 2025)
The Future Of PR Belongs To All Of Us—Let’s Make It Inclusive (Forbes - November 26, 2025)
Content Authentication and the Rising Tide of Synthetic and Shadow Content (O’Dwyer’s - November 25, 2025)
Hone for the holidays: Fresh lessons on future-forward skills (Ragan Communications - November 25, 2025)
Beyond the Bargain: Winning Consumers When Discounts Stop Working (PRNEWS - November 25, 2025)
How brand perception drives customer trust, loyalty, and marketing success (Agility PR Solutions - November 26, 2025)
Media Pulse: Media planning in a world that won’t sit still (FINN Partners - November 25, 2025)
frankly… Episode 82: Digital Wellness is About Presence, not Productivity (Franco - November 25, 2025)
Executive Roundtable: Change is a powerful source of communication’s strategic value (PR Daily - November 24, 2025)
The Growing Importance of a Reddit Strategy for B2B Brands (Walker Sands - November 25, 2025)
Metric overload: what influencers, brands and PR agencies should actually be measuring (Influence (UK) - November 21, 2025)
How PR Leaders Can Harness AI With Integrity (Forbes - November 26, 2025)
Summary Section:
What K-pop Demon Hunters Teach Us About DEI in Communication
By Queenie Li
Institute for Public Relations - November 11, 2025
As Halloween came and passed, the usual crowd of Avengers and Disney princesses filled the streets. But this year, something new caught people’s attention: K-pop demon hunters.
The Future Of PR Belongs To All Of Us—Let’s Make It Inclusive
By Philip A. Nardone, Jr., President & CEO of PAN
Forbes - November 26, 2025
As communicators, our job is to reflect the full spectrum of society, and that requires a workforce that mirrors the communities we serve.
Content Authentication and the Rising Tide of Synthetic and Shadow Content
By Simon Erskine Locke
O’Dwyer’s - November 25, 2025
Rochelle Ford, CEO of the PAGE society, could not have made it clearer that trust in the communications industry is at risk from the flood of AI-generated synthetic and manipulated content.
Hone for the holidays: Fresh lessons on future-forward skills
By Justin Joffe
Ragan Communications - November 25, 2025
During her keynote at Ragan’s 2025 Future of Communications Conference in Austin, LinkedIn B2B Institute Director Ty Heath explained that the future of learning and development for communicators is not role-based but skill-based.
Beyond the Bargain: Winning Consumers When Discounts Stop Working
By Cori Cagide
PRNEWS - November 25, 2025
Price cuts alone are no longer enough to inspire action. In an economy defined by inflation, product overload and short attention spans, consumers are now prioritizing trust, alignment and experience over the next 20 percent off.
How brand perception drives customer trust, loyalty, and marketing success
By Desmond Thomas
Agility PR Solutions - November 26, 2025
With a digital world that is rapidly changing and customers disseminating their opinions to the rest of the world in real time and competition accelerating on a daily basis, a brand image can spell the difference between success and failure.
Media Pulse: Media planning in a world that won’t sit still
By Lee Faulkner, Ashley Blais
FINN Partners - November 25, 2025
Instead of another round of year-end predictions, here are the two trends that are actually reshaping how smart teams are planning for 2026.
frankly… Episode 82: Digital Wellness is About Presence, not Productivity
By Nina Scarpelli
Franco - November 25, 2025
Rachel and Dan sit down with Ashley Fahey, founder of Tomorrow is Human, a digital wellness company dedicated to helping people reconnect to real-life human connection in an increasingly digital world. They explore the power of in-person gatherings, how technology shapes our relationships and what Ashley is building next in Detroit – including creative events that blend play, presence and intention.
Executive Roundtable: Change is a powerful source of communication’s strategic value
By Mike Prokopeak
PR Daily - November 24, 2025
To paraphrase the uncle of a certain web-slinging Marvel superhero, with great change comes great responsibility. And so it is that communicators find themselves at a pivotal point in organizational development.
The Growing Importance of a Reddit Strategy for B2B Brands
By Niki Reznicek
Walker Sands - November 25, 2025
See why Reddit matters for B2B marketers and learn why a multi-channel approach to Reddit is critical for effectively leveraging the opportunity.
Metric overload: what influencers, brands and PR agencies should actually be measuring
By Ronn Torossian, Founder of 5WPR
Influence (UK) - November 21, 2025
Influencer marketing has grown into a cornerstone of modern PR and marketing strategies. Social media platforms, digital campaigns, and online communities offer unprecedented access to audiences. Yet with this access comes an overwhelming volume of data.
How PR Leaders Can Harness AI With Integrity
By Michelle Mekky, CEO & Founder of Mekky Media Relations
Forbes - November 26, 2025
Many in public relations initially struggled to embrace artificial intelligence. But because PR professionals and leaders are adaptable and strategic by nature, we soon realized there was no reason to feel overwhelmed.
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