Mid-week insights in today's Daily PR Brief - December 3, 2025
MGM Resort’s NY Fashion Week strategy; Inside Hollywood’s publicist meltdown; Preparing the PR mind for the AI Age; more!
Read some of today's best PR and Comms industry news clips:
Blending into a cultural moment: MGM Resort’s NY Fashion Week strategy (PR Daily - December 2, 2025)
Career Storytelling in the AI Era: A Survival Skill for PR Pros (PRNEWS - December 2, 2025)
Predictive Crisis Communications Using AI and Real-Time Data (5W Public Relations - December 2, 2025)
Full list: Winners of the PR Daily Awards and Top Agencies Awards 2025 (Ragan Communications - December 2, 2025)
Inside Hollywood’s Publicist Meltdown (The Hollywood Reporter - December 3, 2025)
Transform Your LinkedIn Presence With These 4 Company Page Tips (Amendola Communications - December 3, 2025)
Virtual data rooms and ESG: Supporting sustainable investment practices (Agility PR Solutions - December 3, 2025)
Preparing the PR Mind for the AI Age (CommPRO - December 2, 2025)
Headliners: Burson’s HS Chung (PRovoke Media - November 28, 2025)
Your brand should repost evergreen content — here’s why (Axia Public Relations - December 2, 2025)
How AI and Generative Engine Optimization reshape PR strategy (Muck Rack - December 3, 2025)
Did this brand just cook its reputation? (Media First (UK) - December 3, 2025)
Strategic communications v PR: what’s the difference? (Influence (UK) - November 28, 2025)
Chewy And The Power Of Digital PR: How Empathy Built An Empire Of Trust (Everything PR News - December 2, 2025)
Summary Section:
Blending into a cultural moment: MGM Resort’s NY Fashion Week strategy
By Courtney Blackann
PR Daily - December 2, 2025
How they used X to join the conversation without dominating. MGM Resorts launched a campaign to draw people to its trendy, bespoke hotel, The Cosmopolitan of Las Vegas, during New York Fashion Week this fall.
Career Storytelling in the AI Era: A Survival Skill for PR Pros
By Kanika M. Watson
PRNEWS - December 2, 2025
Doing the work isn’t enough. You must own your story before AI or others define it for you.
Predictive Crisis Communications Using AI and Real-Time Data
5W Public Relations - December 2, 2025
Learn how AI and real-time data revolutionize crisis communications by predicting threats before they escalate, detecting disinformation early, and enabling proactive response strategies that protect reputations.
Full list: Winners of the PR Daily Awards and Top Agencies Awards 2025
Ragan Communications - December 2, 2025
During the PR Daily Awards and Top Agencies Awards ceremony in New York City Tuesday, hundreds of PR professionals stepped out of their usually behind-the-scenes roles to get the recognition they deserve.
Inside Hollywood’s Publicist Meltdown
By Deanna Kizis
The Hollywood Reporter - December 3, 2025
There are fewer projects, tighter budgets, more infighting — and the mega PR firms are breaking up. Not to mention those lawsuits.
Transform Your LinkedIn Presence With These 4 Company Page Tips
By Jodi Amendola
Amendola Communications - December 3, 2025
Every minute on LinkedIn, more than 9,500 members apply for jobs, 17,000 connections are made, and 148 hours of learning content is consumed, according to the company. For companies and business professionals seeking to see and be seen, LinkedIn is the place to be.
Virtual data rooms and ESG: Supporting sustainable investment practices
By Ankita Malhotra
Agility PR Solutions - December 3, 2025
Shareholders no longer simply consider financial performance only. They want to know more about how a company manages its environmental impact, treats employees, and provides good governance.
Preparing the PR Mind for the AI Age
By Tan Sukhera
CommPRO - December 2, 2025
Davis + Gilbert’s latest insights highlight a growing gap between what PR firms aim for and what they deliver, underscoring the urgent need to strengthen judgment in the AI era.
Headliners: Burson’s HS Chung
By Camillia Dass
PRovoke Media - November 28, 2025
In this week’s conversation with a PR leader who has recently hit the PRovoke Media headlines, we speak to HS Chung, Burson’s new CEO, Asia-Pacific, effective 1 December 2025.
Your brand should repost evergreen content — here’s why
Axia Public Relations - December 2, 2025
You do not always need something new to stay visible, trusted, and relevant. By revisiting and reposting timeless content, you give your brand more reach without starting from scratch every time.
How AI and Generative Engine Optimization reshape PR strategy
By Marina Grudeva
Muck Rack - December 3, 2025
AI has worked its way into nearly every part of the communications workflow. What started as experimentation—quick summaries, first-draft ideas, faster research—is now becoming strategic, embedded and measurable.
Did this brand just cook its reputation?
By Adam Fisher
Media First (UK) - December 3, 2025
An iconic brand’s reputation is in hot water after one of its former bosses allegedly insulted its customers and products. How has it handled the crisis?
Strategic communications v PR: what’s the difference?
By Zenia Duell
Influence (UK) - November 28, 2025
With companies struggling with misaligned objectives and departments pulling in opposite directions, now’s the time to realise that clear definitions go hand in hand with a clear vision.
Chewy And The Power Of Digital PR: How Empathy Built An Empire Of Trust
Everything PR News - December 2, 2025
In the evolving world of marketing, few industries have transformed as profoundly as the pet sector. What was once a transactional space—defined by price, proximity, and product assortment—has become an emotional ecosystem builton connection, community, and care. At the center of this transformation stands Chewy, the online pet retail giant whose digital PR strategy has rewritten the rules of customer loyalty.
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