Hello! Check out Wednesday's Daily PR Brief - December 10, 2025
The secret to Sephora’s marketing dominance; Famous authors’ tips to write faster, better; Why GEO is just PR by another name; and more!
Read some of today's best PR and Comms industry news clips:
Visibility With Vision: The 2026 Rules for Leaders in a Culture-Driven Marketplace (O’Dwyer’s - December 10, 2025)
The Scoop: The secret to Sephora’s marketing dominance (PR Daily - December 8, 2025)
Famous authors’ tips to write faster, better (Ragan Communications - December 9, 2025)
Four Strategies PR Pros Should Consider for 2026 (PRNEWS - December 10, 2025)
The Communicator’s Coach – IPR Column – Toxic Job Recovery (Institute for Public Relations - December 9, 2025)
Why GEO Is Just PR by Another Name (PRsay - December 10, 2025)
Video And Multimedia: The New Currency Of Engagement In A Hybrid World (Forbes - December 10, 2025)
Why LinkedIn is becoming the new press room—and how to be visible without spamming (Agility PR Solutions - December 10, 2025)
What’s the Difference Between Earned Media and Journalistic Content in AI Search? (Axia Public Relations - December 10, 2025)
How Communicators Can Make Sense of a Year in Flux (CommPRO - December 9, 2025)
VML’s Anna Vogt Joining Edelman As Global Strategy Lead (PRovoke Media - December 10, 2025)
Inside the Media Mind of Harry McCracken, Fast Company (w2comm - December 9, 2025) [PODCAST]
Section:
Visibility With Vision: The 2026 Rules for Leaders in a Culture-Driven Marketplace
By Daisy Cabrera
O’Dwyer’s - December 10, 2025
Cultural fluency is the key to business success. Here’s how to communicate with credibility and impact in 2026.
The Scoop: The secret to Sephora’s marketing dominance
By Allison Carter
PR Daily - December 8, 2025
Sephora is thriving, even as the overall economic picture gets tough. Plus: Netflix-Warner Bros. merger faces a public affairs slog; RIP the metaverse.
Famous authors’ tips to write faster, better
By Tom Corfman, Senior Consultant with RCG
Ragan Communications - December 9, 2025
Public relations and internal communication teams can learn a lot from the tips and tribulations of well-known writers even if they work in completely different worlds.
Four Strategies PR Pros Should Consider for 2026
By Nicole Tidei
PRNEWS - December 10, 2025
As we move into 2026, the PR industry shouldn’t rush to follow new tools and trends. Instead, they need to apply proven strategies and ethically use resources to build better, authentic relationships with their audiences.
The Communicator’s Coach – IPR Column – Toxic Job Recovery
By Laura McHale
Institute for Public Relations - December 9, 2025
The Communicator’s Coach is a new monthly column where communicators can ask questions and advice of Dr. Laura McHale.
Why GEO Is Just PR by Another Name
By Julie Wright
PRsay - December 10, 2025
While GEO might sound like a black box at first, take a closer look. You’ll recognize the vast majority of GEO tactics as public relations basics.
Video And Multimedia: The New Currency Of Engagement In A Hybrid World
By Kurt Allen, Vice President, Marketing & Communications at Notre Dame de Numur University
Forbes - December 10, 2025
For communications leaders in education, business, nonprofit or any high-engagement sector, investing in a structured video strategy is no longer optional.
Why LinkedIn is becoming the new press room—and how to be visible without spamming
By Maya Kirianova
Agility PR Solutions - December 10, 2025
LinkedIn is well-known among professionals worldwide. With a jaw-dropping 1.3 billion members across 200 countries and more than 71 million companies on board, this platform isn’t optional anymore.
What’s the Difference Between Earned Media and Journalistic Content in AI Search?
Axia Public Relations - December 10, 2025
AI-generated answers rely heavily on trusted sources. Muck Rack’s What Is AI Reading? study shows that more than 89% of links cited by leading AI systems come from earned media, and 27% of all citations come specifically from journalistic content. Many readers assume these two categories are interchangeable. They aren’t.
How Communicators Can Make Sense of a Year in Flux
By Dominic Calabrese
CommPRO - December 9, 2025
This year’s whirlwind of political, global and technological shifts has reshaped the media environment and challenged communicators to make sense of rapidly changing narratives.
VML’s Anna Vogt Joining Edelman As Global Strategy Lead
By Diana Marszalek
PRovoke Media - December 10, 2025
Edelman has named VML’s Anna Vogt the agency’s next global chief strategy officer. In the role, Vogt will be responsible for leading a range of Edelman’s global team including strategists, creatives and client leaders.
Inside the Media Mind of Harry McCracken, Fast Company [PODCAST]
By Madison Farabaugh
w2comm - December 9, 2025
Fast Company’s Harry McCracken shares his journalism journey, the role of global events, tips for pitching and more with the Inside the Media Minds podcast.
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