Fresh insights in Wednesday's Daily PR Brief - December 17, 2025
Complicated politics of choosing a State Department font; Why earned media coverage isn’t a result; Communicating ESG without greenwashing; and more!
Read some of today's best PR and Comms industry news clips:
When Silence Speaks: Why Sometimes Saying Nothing Builds More Trust (Forbes - December 17, 2025)
The Scoop: The complicated politics of choosing a State Department font (PR Daily - December 15, 2025)
Why America 250 Is a Prime PR Opportunity (PRNEWS - December 16, 2025)
Why Annual PR Reports Are the Biggest Scam You Didn’t Realize You Were Part Of (Institute for Public Relations - December 10, 2025)
The Visibility Engineering Metrics That Predict Demand (Spin Sucks - December 16, 2025)
Communicating ESG Without Greenwashing (5W Public Relations - December 16, 2025)
Good and Bad PR: Lando lands at Clarks Village, Press Gazette v MyJobQuote and Guinness’ Harp Guide (PRmoment (UK) - December 11, 2025)
Meet the 2026 class of Top Women in Communications - (Ragan Communications - December 16, 2025)
Why Earned Media Coverage Isn’t a Result — Understanding PR Measurement and True Business Impact (Axia Public Relations - December 17, 2025)
Fintech Thought Leadership Requires a Strong Point of View (Caliber - December 16, 2025)
CEO Activism Rises as Women Leaders Face Disproportionate Targeting (CommPRO - December 16, 2025)
PR predictions for 2026: How to earn attention and prove PR value (Muck Rack - December 17, 2025)
Summary Section:
When Silence Speaks: Why Sometimes Saying Nothing Builds More Trust
By Drew Gerber, CEO of Wasabi Publicity
Forbes - December 17, 2025
From 2018 to 2023, the world was treated to Brian Cox’s tour-de-force performance as Logan Roy, the complex patriarch of HBO’s Succession. A brooding, sinister, amoral character, Roy isn’t someone business leaders should emulate. However, there is one thing he understands at the spinal-column level that all business leaders can learn from: He knows the power of silence.
The Scoop: The complicated politics of choosing a State Department font
By Allison Carter
PR Daily - December 15, 2025
The complicated politics of choosing a State Department font. Plus: The rise of storytellers; only 7% of AI investment goes to people.
Why America 250 Is a Prime PR Opportunity
By Sean O’Leary
PRNEWS - December 16, 2025
America 250 offers something PR professionals rarely get: a year-long hook with sustained national attention. This is not a one-day news cycle; it is a once-in-a-generation opportunity to align stories with America’s history.
Why Annual PR Reports Are the Biggest Scam You Didn’t Realize You Were Part Of
By Philip Odiakose
Institute for Public Relations - December 10, 2025
Every December, communication and PR teams across various regions and industries activate the same ritual. Requests begin to pour in for a “complete year-end PR report.”
The Visibility Engineering Metrics That Predict Demand
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - December 16, 2025
Visibility engineering that actually works. Discover three no-dashboard metrics to turn signal into sustainable pre-pipeline demand.
Communicating ESG Without Greenwashing
5W Public Relations - December 16, 2025
Learn how to communicate ESG progress without greenwashing through verified data, stakeholder transparency, and audit-proof reporting systems for 2025.
Good and Bad PR: Lando lands at Clarks Village, Press Gazette v MyJobQuote and Guinness’ Harp Guide
By Andy Barr, Season One Communications
PRmoment (UK) - December 11, 2025
This week Andy Barr looks at Clarks Village opening F1 Lando Lane, the Press Gazette and MyJobQuote saga, Guinness’ Harp Guide and Tesco’s wonky trees.
Meet the 2026 class of Top Women in Communications -
Ragan Communications - December 16, 2025
Ragan’s Top Women in Communications Awards 2026 recognizes leaders who have pushed the profession forward across internal and external communications, public relations, HR, brand and beyond. Their work reflects a blend of intuition and precision coupled with a commitment to strengthening how organizations connect with the people who matter most.
Why Earned Media Coverage Isn’t a Result — Understanding PR Measurement and True Business Impact
Axia Public Relations - December 17, 2025
Many leaders mistake media coverage for results. Learn the difference between PR outputs, outtakes, outcomes, and results — and how to measure what truly matters.
Fintech Thought Leadership Requires a Strong Point of View
By Grace Keith Rodriguez
Caliber - December 16, 2025
In fintech, safe commentary gets ignored. Here’s why strong opinions are essential to thought leadership, media visibility and credibility.
CEO Activism Rises as Women Leaders Face Disproportionate Targeting
CommPRO - December 16, 2025
Shareholder activism campaigns are increasingly focused on CEOs, and new research shows women leaders are being targeted at disproportionately high rates.
PR predictions for 2026: How to earn attention and prove PR value
By Kristen Dunleavy
Muck Rack - December 17, 2025
Three experts discuss what’s ahead for public relations in 2026, including AI’s influence on the industry, increased emphasis on PR measurement and the rise of creator journalism.
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All reports made with the help of Report Mule.