Awesome holidays to all! Read today's Daily PR Brief - December 24, 2025
AI for SEO-driven PR tactics that earn citations; Ways technology could redefine 2026; The leadership lesson we learn too late; more!
NOTE: The Daily PR Brief will pause for the rest of the year and return on Friday, January 2, 2026! Wishing everyone great holidays!
Read some of today's best PR and Comms industry news clips:
Why Communication Systems Matter More Than Individual Excellence (Forbes - December 23, 2025)
PR agencies eye equity with client-focused venture arms (Axios - December 17, 2025)
Six Ways Technology Could Redefine 2026 (O'Dwyer's - December 22, 2025)
The Modern Leader series: Six small leadership shifts that create big impact in the new year (Ragan Communications - December 18, 2025)
Your CEO just did an interview (and forgot to tell you) (LinkedIn Pulse - December 17, 2025)
The best and worst media interviews of 2025 (Media First (UK) - December 15, 2025)
AI for SEO-Driven PR Tactics that Earn Citations (5W Public Relations - December 24, 2025)
Rising cybersecurity threats force PR agencies to rethink document safety (Agility PR Solutions - December 23, 2025)
The Leadership Lesson We Learn Too Late About Gratitude and Workplace Culture (CommPRO - December 22, 2025)
An easy-to-read review of 17 B2B marketing studies summarizing 2025 (Sword and the Script - December 23, 2025)
Why corporate hypocrisy is the fastest way to kill your brand (Influence (UK) - December 12, 2025)
An Interview: Josh Schafer, Barron's (Meredith & The Media - December 22, 2025)
Summary Section:
Why Communication Systems Matter More Than Individual Excellence
By Jessica Wong, Founder & CEO of Valux Digital
Forbes - December 23, 2025
When you enter a hospital as a patient, especially after a major surgery, you quickly learn that modern healthcare is not only about medical expertise. It is about systems. It is about communication. It is about the invisible structure that holds everything together when the pressure is high. This is true in healthcare, but it is equally true across industries.
PR agencies eye equity with client-focused venture arms
By Eleanor Hawkins
Axios - December 17, 2025
More public relations firms are creating venture arms or outside funds to support the clients they are advising. The trend could signal a new business model for an industry that is grappling with economic headwinds brought on by AI and its threat to billable hours.
Six Ways Technology Could Redefine 2026
By RJ Bardsley, Partner and Co-CEO of Wireside Communications
O'Dwyer's - December 22, 2025
As the tech world turns the page on another year, one tradition is constant: prediction season. From emerging technologies to shifting global dynamics, 2026 is shaping up to be a year of meaningful change. Here are my six takes on what the year ahead could hold – and why they matter.
The Modern Leader series: Six small leadership shifts that create big impact in the new year
By David Grossman
Ragan Communications - December 18, 2025
As we close out this Modern Leadership series, I'm reminded of something I've seen consistently in organizations of every size: exceptional leadership isn't about sweeping reinventions. It's about small, intentional shifts in how we show up for our people every day.
Your CEO just did an interview (and forgot to tell you)
By Rhiannon Hendrickson
LinkedIn Pulse - December 17, 2025
You're sitting in the staff meeting when your CEO casually mentions they did a media interview last week. Great outlet. Important topic. Perfect opportunity to amplify your work. And you're just now hearing about it.
The best and worst media interviews of 2025
By Iain Wallace
Media First (UK) - December 15, 2025
Nothing says Christmas quite like our review of the year. We compiled our now-traditional list of the best and worst interviews of 2025.
AI for SEO-Driven PR Tactics that Earn Citations
5W Public Relations - December 24, 2025
Public relations professionals who spent years mastering the art of the perfect pitch now face a new gatekeeper: artificial intelligence. Discover entity optimization, structured data, and semantic clustering strategies that earn AI visibility.
Rising cybersecurity threats force PR agencies to rethink document safety
By Jay Jangid
Agility PR Solutions - December 23, 2025
The increasing frequency and financial impact of data breaches have become a critical concern for businesses across all sectors. This analysis will examine the specific digital vulnerabilities PR agencies face and explore the strategic necessity of shifting toward secure, compliant platforms to ensure robust document safety. The increasing frequency and financial impact of data breaches have become a critical concern for businesses across all sectors. With the average cost of a data breach reaching USD 4.88 million in 2024, the stakes
The Leadership Lesson We Learn Too Late About Gratitude and Workplace Culture
By Tom Madden
CommPRO - December 22, 2025
There's a leadership lesson most of us don't learn from books, panels or performance reviews. We learn it through loss.
An easy-to-read review of 17 B2B marketing studies summarizing 2025
By Frank Strong, MA, MBA
Sword and the Script - December 23, 2025
Insights from 2025 studies on trust, budgets, brand, leadgen, buyer behavior, marketing measurement, CMOs and the marketing team.
Why corporate hypocrisy is the fastest way to kill your brand
By Joshua Van Raalte
Influence (UK) - December 12, 2025
The data is fairly grim. Research shows 56% of B2B marketing leaders admitted their brand was 'somewhat' or 'highly likely' to be promoting misleading cause-based messages without verification.
An Interview: Josh Schafer, Barron's
By Meredith Klein
Meredith & The Media - December 22, 2025
This week, I sat down with Josh Schafer, newsletter editor and investing personality at Barron’s.
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All reports made with the help of Report Mule.
Thanks for the mention and link to @Josh Schafer’s interview on Meredith & The Media! Happy Holidays!
This is such a timely roundup of where PR is headed. The piece on AI as a new gatekeeper for SEO-driven tactics really captures a seismic shift I've been noticing in my own work with content strategy. What fascinates me is how entity optimization and semantic clustering are basically forcing PR pros to think like algorthim engineers rather than pure storytellers. I've experimented with structured data markup on press releases lately, and the difference in pickup rates is honestly mindblowing compared to traditional pitching alone.