Hi, please enjoy Friday's Daily PR Brief - September 23, 2022
Read some of today's best PR and Comms industry news clips:
PayPal boots accounts based on its beliefs: PR pros on the impact to its brand reputation (The Drum - September 22, 2022)
Roker Receives Inaugural Daniel J. Edelman Award (O'Dwyer's - September 23, 2022)
Half of PR pros suffered 'severe' stress, anxiety or burnout last year (Medical Marketing & Media - September 22, 2022)
'Grace follows grace': Crisis communications wisdom from General Mills' Jano Cabrera (PR Daily - September 23, 2022)
PRNEWS Discusses Hispanic Heritage Month and Communication (PRNEWS - September 21, 2022) [VIDEO]
Political Campaign Messages on Facebook: A Study of Public Engagement, Social Presence Strategies, and the 2018 U.S. Senate Elections (Institute for Public Relations - September 23, 2022)
Are Influencers More Credible Than the Mainstream Media? (PRSay - September 23, 2022)
14 Concrete Ways To Integrate Paid And Organic Content Strategies (Forbes - September 22, 2022)
Ten top tips for writing in PR (PRmoment (UK) - September 21, 2022)
4 considerations when starting a public relations agency (Agility PR Solutions - September 23, 2022)
Three Things I've Learned...David Barkoe (PRovoke Media - September 23, 2022)
Summary Section:
PayPal boots accounts based on its beliefs: PR pros on the impact to its brand reputation
By Kendra Clark
The Drum - September 22, 2022
PayPal is cutting ties with users and organizations with socio-political beliefs that don’t align with its values. While some experts see the approach as a shrewd strategy, others say it could harm consumers’ trust in the brand.
Roker Receives Inaugural Daniel J. Edelman Award
By Kevin McCauley
O'Dwyer's - September 23, 2022
Richard Edelman presented the inaugural Daniel J. Edelman Award to NBC weatherman Al Roker to recognize his social responsibility efforts at PRSA/New York's 35th annual Big Apple Awards celebration on Sept. 22.
Half of PR pros suffered 'severe' stress, anxiety or burnout last year
By James Halliwell
Medical Marketing & Media - September 22, 2022
New research has found that half of people working in PR, marketing and comms reported experiencing severe stress, anxiety or burnout on several occasions over the past 12 months.
'Grace follows grace': Crisis communications wisdom from General Mills' Jano Cabrera
By Allison Carter
PR Daily - September 23, 2022
Plunging into a crisis, whether reputational or widespread like a pandemic, is always scary. They push us outside our comfort zones and into a frightening new realm. But if we just keep pushing past the fear, said Jano Cabrera, chief communications officer at General Mills, we find ourselves in the areas that lead us to new learnings and growth.
PRNEWS Discusses Hispanic Heritage Month and Communication [VIDEO]
By Nicole Schuman
PRNEWS - September 21, 2022
PRNEWS welcomed Sonia Diaz, president, Hispanic PR Association (HPRA), to celebrate Hispanic Heritage Month 2022.
Political Campaign Messages on Facebook: A Study of Public Engagement, Social Presence Strategies, and the 2018 U.S. Senate Elections
By Imran Mazid
Institute for Public Relations - September 23, 2022
Scholars have argued that social presence strategies could be a gateway to public engagement. Communicators use social presence to reflect genuine and real personalities to build relationships. However, social presence strategies have received limited scholarly attention from political public relations scholarship. This study addressed this gap by investigating the relationships between social presence strategies, vividness strategies, and engagement.
Are Influencers More Credible Than the Mainstream Media?
By Theresa Carpenter
PRSay - September 23, 2022
It's time we communicators make internet journalists an integral part of our communication strategy enabling us to reach more diverse audiences, provide a platform for more engaging dialogue, and to further our reach and credibility.
14 Concrete Ways To Integrate Paid And Organic Content Strategies
By Forbes Agency Council
Forbes - September 22, 2022
While brands continue to use social media to connect with consumers and build active communities of followers, statistics show the reach of their content lagging lately despite more frequent posting and a stronger emphasis on sharing engaging, valuable content.
Ten top tips for writing in PR
By Daney Parker
PRmoment (UK) - September 21, 2022
Many people think they can write, but the truth is, it takes hard work and lots of practice to use words effectively in PR. Below, PRs who know how to string a sentence or two together, offer words of wisdom.
4 considerations when starting a public relations agency
By Kevin Gardner
Agility PR Solutions - September 23, 2022
Public relations professionals are known for promoting their clients' perspective, and should be able to enhance the image of their clients as well. They are not like paid advertisers—a PR pro's entire job is to persuade the media toward the viewpoint of their specific patron. Starting a public relations agency can be overwhelming, but if done right can bring great success.
Three Things I've Learned...David Barkoe
PRovoke Media - September 23, 2022
David Barkoe, Carve Communications CEO and co-founder, shares the key lessons he has learned since the pandemic began.
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