Hello, here is your Monday Daily PR Brief - October 10, 2022

Read some of today's best PR and Comms industry news clips:
How I Manage: ADHD In The Always-On World Of PR (Crenshaw Communications - October 10, 2022)
Five Ways The Everywhere Workplace Is Disrupting The Status Quo (Forbes - October 10, 2022)
PR's Top Pros Talk: Brian Lowe (O'Dwyer's - October 10, 2022) [VIDEO]
Get personal when making your pitches to reporters (PR Daily - October 10, 2022)
Brand Marketing Fun-damentals That Consumers Crave (PRSay - October 10, 2022)
Is PR a better employer than it used to be? (PRmoment (UK) - October 6, 2022)
An important media-response aspect during a PR crisis is underused: Common sense (Agility PR Solutions - October 10, 2022)
What to Do When Things Go Wrong in PR (Axia Public Relations - October 8, 2022)
How to tackle the ingrained ageism in PR (Influence (UK) - October 10, 2022)
Three Things I've Learned...Kinley Pearsall (PRovoke Media - October 7, 2022)
How Gen Z expectations are changing crisis comms (Ragan - October 7, 2022)
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Summary Section:
How I Manage: ADHD In The Always-On World Of PR
By Hannah Kasoff
Crenshaw Communications - October 10, 2022
Stress is a natural part of any job but especially PR. How can we manage things like ADHD in an industry that is always "on"?
Five Ways The Everywhere Workplace Is Disrupting The Status Quo
By Sal Viveros, Head of Global Corp Communications at Ivanti
Forbes - October 10, 2022
The everywhere workplace isn’t going anywhere. With it comes a need to embrace disruption and make a fundamental shift in the business model of many companies.
PR's Top Pros Talk: Brian Lowe [VIDEO]
By Steve Barnes
O'Dwyer's - October 10, 2022
BML Public Relations + Digital president and CEO Brian Lowe tells Doug Simon that there's a compelling reason why brands should make fun a part of their messaging.
Get personal when making your pitches to reporters
By Chris Pugh
PR Daily - October 10, 2022
Sending the same pitch to hundreds of reporters won't help you get your story idea published. You have to make your pitches personal to each reporter and publication.
Brand Marketing Fun-damentals That Consumers Crave
By Brian M. Lowe
PRSay - October 10, 2022
While Americans are trying to put the pandemic in the rearview mirror, new challenges affecting our lives on many different levels continuously emerge. And on a daily basis, we are bombarded with — let's just say it — bad news all around, from new health threats to economic instability and grim news from abroad.
Is PR a better employer than it used to be?
PRmoment (UK) - October 6, 2022
How can PR firms be better employers?When I first started writing about PR 20 years ago, the industry was not considered to be particularly parent-friendly as long hours were expected and "flexible working" was more of a concept than a reality. Now, admittedly encouraged by the pandemic, working from home is no longer frowned upon and a better work-life balance is encouraged. Below, industry leaders describe how PR is changing, and what more needs to be done.
An important media-response aspect during a PR crisis is underused: Common sense
By Arthur Solomon
Agility PR Solutions - October 10, 2022
Too often a very important aspect of responding to the media during a PR crisis is underused—common sense. This article lists some of the common-sense tactics that I have used when responding to the media during crises. They have always worked for me.
What to Do When Things Go Wrong in PR
By Jason Mudd
Axia Public Relations - October 8, 2022
A slew of recent headlines has showcased a unique challenge for PR teams — how to approach bad publicity and what to say when there is no precedent to take. We'll look at two examples, one bad and one good, of how to shape your communications strategy in unprecedented times.
How to tackle the ingrained ageism in PR
By Susan Smith
Influence (UK) - October 10, 2022
PR and comms firms ought to be a place where a range of skills and experiences are brought together in order to provide the best teams for a client or project. Unfortunately, they increasingly feel like a young person's environment, and frankly have become echo chambers as a result.
Three Things I've Learned...Kinley Pearsall
PRovoke Media - October 7, 2022
Kinley Pearsall, VP of global retail, devices and Alexa communications on Amazon's worldwide communications team, shares the key lessons she has learned since the pandemic began.
How Gen Z expectations are changing crisis comms
By Dave Fleet
Ragan - October 7, 2022
It's tempting for some companies –- particularly those who don't serve Gen Z with their products or services –- to dismiss this cohort. However, we must remember that Gen Z increasingly includes people who are graduating from school, entering the workforce and making purchasing decisions. This group has immense purchasing power, and it's only increasing.
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